Information containing in Help Center is designed mostly for network Owners/Managers, however, most articles would be useful for their customers (network Publishers and Advertisers) also.
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service provider, the representative of the set of ad sites united by common ad exposure rules. Ad network acts as a trusted third party between Publishers and Advertisers. Characteristics: network type (commercial, banner exchange, joint), supported ad formats (text ads, banners, richmedia..), supported price models (CPM, CPC, CPA..), network commission, rules, etc.