Adgine.net exposure rules

Term “ad creative” stands for any type of adverticement supported by Adgine.net such as: banner, text ad, richmedia, pop-up etc.

Any ad creative, within Adgine.net is a part of profile, which, in its’ turn, is an element of advertising campaign (hierarchy: advertiser-advertising campaign-profile-creative).

Following parameters determine ad exposure mode within the system:

1.   Advertiser’s account balance

2.   Ad campaign's settings

-Total budget

-Daily budget

-Campaign placement term

-Campaign status (active, inactive, new)

-Campaign currency

-“Fallback” attribute 

 3. Profile's settings

-Total budget

-Daily budget

-Profile placement term

-“Max views per session” limitation

-“Max impressions per session” limitation

-Status (active, new, inactive)

-Profile targeting settings

         ~Placement targeting settings (format, URL (ad site, web-site, group of web-pages)  networks content categories)

          ~Visitor targeting (country, language, browser, platform)

          ~Temporal targeting ( time of the day, day of week)

4. Ad sites’ settings: defined blacklist

 Regardless of other settings, ad exposure rules are applicable to active creative belonging to active profile, existing within active ad campaign only.

 Among equivalent creative, to which previously stated rule is applicable, priority of exposure is determined based on “Rules of priority” and “Restricting rules”.

 Rules of priority

1) Advertising campaign priority

Priority level is determined by: campaign's currency and “Use as fallback” attribute.

Campaigns' priority:

1. Commercial campaigns (in real money)
2. Non-commercial (in $V)
3. Fallback campaigns (any currency type)

2) Profile's  priority

In case profiles belong to campaigns with equal priority level, exposure of ads is determined by following rule: profile with more precise targeting has higher priority.

Term “targeting narrowness” is a criterion by which profile’s priority is evaluated. Targeting narrowness is defined by the number of queries to system which corresponds to profiles’ targeting settings. In other words, the profile has higher priority in case it receives less corresponding queries. Targeting narrowness index is not static; it is calculated dynamically by the system, taking in account network’s traffic volumes and structure.

Application of this rule is based on following: ad site visitor has to see most “relevant” in regards to him (country, language, browser, visitor’s local time) and in regards to page (URL, page’s content category, format) ads.

Within one profile all creatives are equal (this rule may be altered only by restricting rules).

 Restricting rules

1) System restrictions

In order to prevent fraud (artificial generation of ad events for the purpose of illegal earnings) following system rules exist:

1. creative attached to profile is shown once for PageView
2. text ad zone (WordWiser zone) in which several text creative may be shown simultaneously, shows only 1 creative from profile per query.

2) Frequency restrictions (adjustable)

1. Advertiser/Network operator may set following restrictions for profile:
2. show profiles’ creative not more than X times per client session (new client session emerges after 15 minutes since last activity at page with Adgine.net code)
3. not more than X impressions of profiles’ creative per 1 visitor is allowed.

  Auto-suspending rules for Campaigns&Profiles

According to the rules set by network owner, system may automatically suspend campaign/profile, based on their settings. Suspension/activation of campaigns and profiles is executed every time statistics is recalculated (current setting - once per 30 minutes) –due to this insignificant difference between settings and actual limitations may exist.

Campaign/profile suspending conditions 

1. Account balance reached its limit (0 or in case of crediting – credit limit)
2. Total campaign budget reached its limit (campaign budget is not the same as account balance – advertiser may have several advertising campaigns. Account balance consists of campaigns’ budgets)
3. Campaign’s daily budget reached its limit
4. Placement term expiration

Advertisers may also set budget limits for profile (total budget, daily budget, placement term).