20K
Max file size
40K
Animation Length
15 Sec
Audio
Auto or User initiated
Flash version
6
More detailed information: IAB RichMedia Standards
Pop-ups / Pop-unders
Description
Any advertising experience that utilizes a web-browser initiated additional window to deliver an ad impression either directly above or below existing browser experience.
Frequency
Each user should be exposed no more than one pop-up ad for each visit to an online site
Labeling
Both pop-ups and pop-unders should be clearly labeled with the name of the Network/Advertiser – Publisher – Browser Type (if applicable)
Specification
Unit type
Unit size, WxH, px
File Weight
Audio/Video initiation
Close Box
Pop-under
720 x 300
50K image
50К flash
User initiated
Mandatory
Pop-up
250 x 250
300 x 250
30К image
40К flash
Pop-up Large
550 x 480
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