This type of analysis allows detecting fraudulent activity generated by click-bots/worms. Generally their activity is hard to detect due to their sophisticated mode of operation. With this in mind Adgine.net supports mechanism analysing publisher's ad sites activities.
Instruments used for site activity analysis
- Temporal analysis of ad events at specific URL, group of URL’s, web-site, advertising site
- Comparison of obtained statistical data to figures obtained from similar ad sites with analogues traffic structure
- Automatic limitation of counted ad events, based on settings defined by network owner
Publisher's activities Network settings
Network operator may set following rules for advertising site activity analysis:
- Not more than Y ad events for specific URL, group of URL’s, web-site, advertising site count (for every statistics recalculation).
- Ad events generated at unknown web-sites or URL’s do not count.
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