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RichMedia, Expandable banners
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20K |
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Max file size |
40K |
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Animation Length |
15 Sec |
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Audio |
Auto or User initiated |
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Flash version |
6 |
More detailed information: IAB RichMedia Standards
Pop-ups / Pop-unders
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Description |
Any advertising experience that utilizes a web-browser initiated additional window to deliver an ad impression either directly above or below existing browser experience. |
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Frequency |
Each user should be exposed no more than one pop-up ad for each visit to an online site |
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Labeling |
Both pop-ups and pop-unders should be clearly labeled with the name of the Network/Advertiser – Publisher – Browser Type (if applicable) |
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Specification |
Unit type |
Unit size, WxH, px |
File Weight |
Audio/Video initiation |
Close Box |
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Pop-under |
720 x 300 |
50K image
50К flash |
User initiated |
Mandatory |
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Pop-up |
250 x 250
300 x 250 |
30К image
40К flash |
User initiated |
Mandatory |
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Pop-up Large |
550 x 480 |
30К image
40К flash |
User initiated |
Mandatory |
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